How to Increase Your Blog’s PageRank on Google, Bing etc
It is not difficult to get your blog indexed and even rank high on the search engines. However, getting your website to rank for specific keywords can be tricky. There are essentially three elements that a search engine considers when determining where to list a blog on the SERP. In this short and effective post, you would get to know the things that determines your ranking on search engine and how you can use them to increase your pagerank on search engines.
Rank
Rank is the position that your website physically falls in on the SERP when a specific search query is entered. If you are the first website in the organic section of the SERP (don’t be confused by the paid ads at the very top), then your rank is 1. If your website is in the second position, your rank is 2, and so on. Your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered.
Tracking how your website ranks for a specific keyword over time is a good way to determine if your SEO techniques are having an impact. However, since there are so many other factors beyond your control when it comes to ranking, do not obsess over it. If your website jumps 1-5 spots from time to time, that’s to be expected.
Authority
Search engines determine how authoritative and credible a website?s content is by calculating how many incoming links (links from other websites) it has. However, the number of incoming links does not necessarily correlate with higher rankings. The search engines also look at how authoritative the websites that link to you are, what anchor text is used to link to your website, and other factors such as the age of your domain.
You can track over time how authoritative your website is by monitoring a few different metrics. There are a variety of tools to help you keep track. You can use HupSpot’s Website Grader to know how many domains are linking to your blog, and also provide your blog’s Moz rank. MozRank is SEOmoz’s general, logarithmically scaled 10-point measure of global link authority or popularity. It is very similar in purpose to the measures of link importance used by the search engines (e.g., Google’s PageRank).
Relevance
Relevance is one of the most critical factors of Search Engine Optimization (SEO). The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query. Besides actual text on your webpages, the search engines will review your blog’s effectiveness, use of keywords in your URLs, page formatting (such as bolded text), and what keywords are in the headline of the webpage versus those in the body text.
While there is no way to track how relevant your website is, there are some SEO basics you can practice to cover your bases and make sure you are giving the search engines every possible opportunity to consider your website. Search engines are extremely complex. Bottom line: the search engines are trying to think like human beings. It is very easy to get caught up in modifying your blog’s content just so you rank on the search engines. When in doubt, always err on the side of providing relevant and coherent content that your blog’s audience can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.
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Regards
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Adesoji Adegbulu is the Founder of Maven Technologies Nig. Ltd (aka 9jacorp). He is a social/internet entrepreneur, business consultant, network marketer and a problem solver who loves helping people and business succeed.
I write, research, inspire, teach, empower and serve as a resource person. I am a social media enthusiast. You can connect with me on Facebook, Twitter and Google+.
